The series is set in the fictional town of Neptune, California, and stars Kristen Bell as the title character, a student who progresses from high school to college while moonlighting as a private investigator under the tutelage of her detective father. In each episode, Veronica solves a different stand-alone case while working to solve a more complex mystery. The first two seasons of the series had a season-long mystery arc, introduced in the first episode of the season and solved in the season finale. The third season took a different format, focusing on smaller mystery arcs that would last the course of several episodes.
Look for Finder-Spyder featured in some episodes!
The first season revolves around Veronica Mars, a high school student and private investigator in the fictional Southern California seaside town of Neptune. As the daughter of well-respected County Sheriff Keith Mars, Veronica’s biggest problem was getting dumped by her boyfriend, Duncan Kane, until the murder of her best friend Lilly Kane. After Lilly’s murder, Veronica’s life falls apart. Keith accuses Lilly’s father, popular software billionaire Jake Kane, of being involved in the murder. This provokes Neptune’s wrath and Keith’s ousting as sheriff in a recall election, replaced by Don Lamb. Veronica’s mother, Lianne, develops a drinking problem and leaves town. Veronica’s “09er” friends—wealthy students from the fictional 90909 ZIP code—force her to choose between them and her father; Veronica chooses her father. After being voted out as sheriff, Keith opens a private investigation agency, Mars Investigations, where Veronica works part-time. Veronica helps her father solve cases and conducts her own investigations on behalf of friends and acquaintances at school.
Veronica discovers new evidence which suggests that Abel Koontz, the man imprisoned after confessing to Lilly’s murder, is innocent. As Veronica delves deeper into the murder case, she also works on other investigations, seeks her mother’s whereabouts and deals with the aftermath of being drugged and raped during an “09er” party. Veronica, no longer part of the school’s wealthy in-crowd, makes some new friends: Wallace Fennel, Neptune High basketball star; Eli “Weevil” Navarro, leader of the PCHers, a Latino biker gang; and Cindy “Mac” Mackenzie, Neptune High’s resident computer genius. Using her friends’ resources, as well as those provided by her father and his contacts, Veronica gains a reputation for sleuthing and finds her skills in increasingly high demand at her school. Things get more complicated when Veronica falls into a relationship with Lilly’s ex-boyfriend Logan Echolls, who for a time held Veronica partly responsible for Lilly’s death and went out of his way to harass her.
The second season begins with the introduction of two new cases: a bus accident that kills several of Veronica’s classmates, and the death of PCH biker gang member Felix Toombs. A school bus boarded with six Neptune High students and a teacher plunges off a cliff, killing almost everyone on board. Veronica, who was supposed to be on the bus, makes it her mission to discover why the bus crashed. Logan picks a fight with Weevil and the PCHers and ends up accused of killing Toombs, a charge he denies. Partway through the season, Weevil becomes convinced of Logan’s innocence and they team up to find the real killer. This season shows Veronica’s life returning to much the way it had been before Lilly’s death: having broken up with Logan during the summer, she reunites with Duncan and is somewhat accepted by the ‘09ers. However, her private-eye sideline and tough persona keep her from being truly assimilated back into the rich crowd. ‘09ers Dick Casablancas and Cassidy “Beaver” Casablancas deal with a gold-digging stepmother, Kendall Casablancas, with whom they are left when their father flees the country while under investigation for real estate fraud. Wallace discovers that his biological father is alive, and takes a romantic interest in Jackie Cook.
In the third season Veronica, Logan, Wallace, Mac and Dick are freshmen at Neptune’s Hearst College. Two new regular main characters are introduced: Stosh “Piz” Piznarski and Parker Lee, who are the respective roommates of Wallace and Mac. The first mystery is established when Parker becomes a victim of the Hearst serial rapist, a storyline begun in the second season. Feeling guilty for not helping her, and remembering her past rape, Veronica sets herself the task of catching the rapist. The next mystery, the murder of the College’s Dean, commences in the same episode the rapist is caught. During the season, Keith begins an adulterous affair with a married client, Wallace struggles to balance academics and sports, Mac begins dating again after previous failed relationships, and Dick has a breakdown and appeals to Logan for help. The season also chronicles Veronica and Logan’s failing attempts to maintain their relationship in the face of Veronica’s increasing mistrust.
The first season had seven regular characters. Kristen Bell portrayed the titular Veronica Mars, a high school junior and skilled private detective. Teddy Dunn played Duncan Kane, Veronica’s ex-boyfriend and Lilly’s brother. Jason Dohring played Logan Echolls, the “bad-boy” 09er, the son of an A-list actor. Percy Daggs III portrayed Wallace Fennel, Veronica’s best friend and frequent partner in solving mysteries. Francis Capra portrayed Eli “Weevil” Navarro, the leader of the PCH Biker gang and Veronica’s friend. Enrico Colantoni played Veronica’s father Keith Mars, a private investigator and former Balboa County Sheriff. Sydney Tamiia Poitier played Mallory Dent, Veronica’s journalism teacher at Neptune High. Although she was given series regular billing, Poitier appeared in only four episodes, but was given credit for seven. Poitier’s removal from the series was rumored to be due to budget issues.
Thomas, who said he “conceived the show as a one-year mystery”, decided that he needed to introduce and eliminate several characters to be able to create an “equally fascinating mystery” for the series’ second season. Thomas felt that he could not bring back the Kanes and the Echolls and “have them all involved in a new mystery”; he needed “new blood”. The second season saw the introduction of Tessa Thompson as Jackie Cook, a romantic interest of Wallace and daughter of a famous baseball player. Previous recurring characters Dick Casablancas and Cassidy “Beaver” Casablancas were upgraded to series regulars. Dick, played by Ryan Hansen, was an 09er friend of Logan, a womanizer and former high-school bully turned frat boy. Kyle Gallner portrayed “Beaver”, Dick’s introverted younger brother. Dunn, who portrayed Duncan Kane, left the series midway through the season. Thomas explained that the Logan-Veronica-Duncan love triangle had run its course, and to keep the series fresh, there would need to be “other guys in her life”. He attributed Dunn’s removal to fan interest dominating the Logan-Veronica relationship, saying “it became clear that one suitor won out”.
The third season introduced two new series regulars, Parker Lee and Stosh “Piz” Piznarski. Julie Gonzalo portrayed Parker, Mac’s extroverted roommate at Hearst College and “everything that Mac is not”. Piz, played by Chris Lowell, was Wallace’s roommate at Hearst College and a music lover with his own campus radio show. Piz was named after the director of the pilot, Mark Piznarski. The character’s role was to have another male friend for Veronica who was middle-class, and not upper-class. Thomas used the radio show as a narrative device to capture the mood of the university. Cindy “Mac” Mackenzie and Don Lamb, recurring characters in the first two seasons, were upgraded to series regulars. Mac, portrayed by Tina Majorino, was a computer expert befriended by Veronica. Lamb, portrayed by Michael Muhney, was the Balboa County Sheriff who won the office from Keith in the recall election.
Rob Thomas originally wrote Veronica Mars as a young adult novel for publishing company Simon & Schuster. Prior to his first television job on Dawson’s Creek, Thomas sold two novel ideas. One of these was provisionally titled Untitled Rob Thomas Teen Detective Novel, which formed the basis for the series. The novel had many elements similar to Veronica Mars, however the protagonist was male. Thomas’s father was a vice-principal at Westlake High School in Austin, Texas, and the main character attended a “thinly disguised version” of the school. As Thomas had begun writing for film and television, he did not resume his teen detective idea for several years. Writing a novel could take months for Thomas, whereas a television script only took several weeks. Knowing that television scripts paid more, Thomas wrote the television version of the teen detective project as a spec script before it became a novel. Since no studio or network had asked him to write it, and he would not get paid unless it sold, Thomas said that “it was never a very pressing project for me”. Tinkering with it from time to time, Thomas wrote project notes a year before he actually started writing the television script. Most of his original ideas made it into the script, but some changed drastically. Thomas wanted to use flashbacks, and he had to shorten the timeline so that the murder could happen in a recent time. Thomas changed the gender of the protagonist because he thought a noir piece told from a female point of view would be more interesting and unique.
Kristen Bell was chosen to play Veronica Mars from more than 500 women who auditioned for the role. Bell felt that it was “just luck” that Rob Thomas saw that “I have some sass to me, and that’s exactly what he wanted”. Bell thought that it was her cheerleader looks and an outsider’s attitude that set her apart from the other women who auditioned. Jason Dohring, who played Logan Echolls, originally auditioned for the role of Duncan Kane. Teddy Dunn originally auditioned for Logan, but ended up portraying Duncan Kane. Dohring felt that his audition for Duncan “was a little dark”, and he was told by the producers that it was “not really right”. The producers asked Dohring to read for the role of Logan, which involved reading Duncan’s lines. Dohring acted one scene from the pilot, in which he shattered the headlights of a car with a crowbar. During the final auditions, Dohring read two times with Bell and met with the studio and the network. When reading with Bell, Dohring acted the whole scene as if he had raped her, and tried to give the character an evil and fun feel. At the time of Dohring’s audition for Logan, the character was only going to be a guest star in the pilot.
Percy Daggs III auditioned for the role of Wallace Fennel two times before being cast, and he had to go through three tests with the studio and network executives. During his first audition, Daggs read four scenes from the pilot. Just before his studio test, Daggs read with Bell and had “a great conversation”. He said that she “made me feel comfortable about auditioning” and was a big reason why he became more comfortable playing Wallace as the season went on. Thomas described Amanda Seyfried, who portrayed the murdered Lilly Kane, as “the biggest surprise of the year”. When casting a series regular, he was able to see all the best actors in town, mainly because they all wanted to be a series regular. When casting Lilly Kane, who would only appear from time-to-time as “the dead girl”, Thomas did not receive the same level of actors. Thomas said that he had “never had a more cut and dry audition” than he did with Seyfried. He said that she was “about 100 times better than anyone else that we saw, she was just spectacular”. He continued by saying that she ended up being so good in the series that he used her three or four more times than he initially planned.
“To service a 22-episode mystery, you have to have a large playing field. To service a 9-episode mystery, we can keep that tighter, more focused. Instead of having 12 people who can be in the running for the villain, there might be five in one of those mysteries. I think it will be much cleaner. I think it will also give a new audience more jumping-in points.”
— Series creator Rob Thomas on the change of format for the third season.
Episodes have a distinct structure: Veronica solves a different “case of the week” while continually trying to solve a season-long mystery. The first two seasons of Veronica Mars have a season-long mystery arc, which is introduced in the first episode of the season and solved in the finale. The third season takes on a different format, focusing on smaller mystery arcs that last the course of several episodes. During the first season, Thomas was unsure if the success of the series was attributed to the “case of the week” each episode, or the overarching story. He realized that fans were cool with the “case of the week”, but came back for the ongoing mystery. Thomas felt that Bell had been overworked in the first season, and the mystery involving Logan and Weevil in the second season was an attempt to give her some time off. He said that the mystery arcs of the second season had “way too many suspects, way too many red herrings”, and that the third season needed a change.
The third season was initially planned to include three separate mysteries that would be introduced and resolved in a series of non-overlapping story arcs. Thomas realized by talking to CW Entertainment President Dawn Ostroff that viewers got too confused by his original format, and the new format would allow new viewers to start watching at any point in the season. Inspired by the improvised thriller Bubble, Thomas started laying “subtle” motives for the second mystery during the first one, so that fans would have “a theory on whodunit” when it occurred. The first mystery took place over the first nine episodes. Originally, the second mystery was to be seven episodes long and the third mystery was to occur over the last six episodes of the season. This was changed when The CW ordered a 20 episode season instead of the usual 22 episodes. The second mystery arc was shortened from seven episodes to six, and the third mystery was first changed from a six episode arc to a five episode arc. After an eight-week hiatus for the series was announced, the final mystery was changed to five stand-alone episodes designed to be friendlier to new viewers. The final mystery was originally going to be “unlike any of the others we’ve done before”. Previously, “nice characters” like Wallace and Mac had always been absent from the big mystery because no one was going to believe them as a suspect. For the third mystery, Thomas had wanted to present a situation where Wallace and Mac could be fully involved, “key players with really interesting stuff to do”.
The original pilot filmed was darker in tone than the one aired. Thomas intended to take the script to FX, HBO or Showtime, but gave UPN “credit” as they only wanted it a bit lighter to match their standards and practices. There was also a lengthy debate as to whether Veronica could be a rape victim; UPN eventually consented. In the aired version of the pilot, Lilly Kane was found by the pool in the same spot where she was murdered. However, Thomas stated that Lilly’s body was originally going to be found in the ocean, and he had a plan for events which led to Lilly’s body being dumped. When Thomas pitched the idea to UPN, the network felt that it was “too dark and creepy” for Jake Kane to dispose of his daughter’s body to protect his son, and the idea was changed.
Many of the series’ scenes were filmed at Stu Segall Productions in San Diego, California. Producer Paul Kurta said that most of the scenes taking place in Neptune were filmed in Oceanside, California. Kurta liked that it was “a seaside town that still feels like middle-class people live there … Most of the seaside towns feel resort driven.” It was estimated that the series spent $44 million a year shooting each season in San Diego, which made more than half of the revenue generated by film production in the area in 2006.
The setting of Neptune High, which was featured in the first two seasons, was also located in Oceanside. The school, Oceanside High School, was paid $7,750 by Stu Segall Productions for the use of the campus and extras. The series’ third season setting of Hearst College was mostly filmed on the campuses of San Diego State University, University of San Diego, and the University of California, San Diego. Filming locations were chosen by the director and by production designer Alfred Sole. Sole reportedly “really liked the look and feel of the school”, and San Diego State University invited the series with “open arms”. Taping at the university led to financial and employment benefits for the university and its students. Alumni worked as crewmembers while students worked as actors; half of the third season extras were students from the university’s film department.
“We Used to Be Friends” by The Dandy Warhols was used as the series’ theme song. Composer Josh Kramon was originally going to produce a noir version of an ’80s song for the theme. However, Rob Thomas was “pretty much set on finding a song”, and “We Used to Be Friends” was chosen right from the beginning. This theme was considered by TV critic Samantha Holloway to be one of “the five most recognizable, sing-along-able, memorable and best theme songs.” In the third season, the theme song was remixed in a softer piano style with dark and vibrant electronic beats to reflect the more noir-influenced opening credits.
Kramon wrote the original background music to convey the film noir themes. For the pilot, Thomas wanted “a really atmospheric, kind of modern noir type of vibe”, and Kramon used sounds similar to that of Air and Zero 7. Kramon used “traditional sounds” for the series, but also processed and filtered them. Among the instruments used were piano, vibraphone and guitar. When using an acoustic piano, Kramon would use compression so that it did not sound like a traditional piano. Live bass and percussion was also used, as Kramon did not like to program them. The main instrument used was guitar, but Kramon felt that piano was “by far the most important instrument for working on TV shows, especially when you’re doing everything yourself.”
A week before choosing the sounds for the episodes, the crew had a “spotting session”, where they would discuss with Thomas and the producers which type of music was going to be featured. Kramon did not decide the songs to be featured, but composed and created the whole score. Since there was little orchestral music, and Kramon could play guitar, piano, bass and drums, he played the whole score without hiring a musician. Veronica Mars: Original Television Soundtrack, a song compilation from the series’ first and second seasons, was released by Nettwerk Records on September 27, 2005. Thomas revealed that the primary goal for the soundtrack was to “get more publicity, which will in turn hopefully get more viewers for the show”.
Although not a ratings success, the series was a critical success from its first season. Robert Abele of LA Weekly said “in this smart, engaging series about a former popular girl turned crime-solving high school outcast, the hard-boiled dialogue comes from its teen protagonist’s mouth in a way that stabs any potential cutesiness in the heart with an ice pick.” In her review, Paige Weiser of the Chicago Sun Times said that “on Veronica Mars, wholesome is out; gritty reality is in. The show never soft-pedals the timeless, fundamental truth that high school is hell.” Joyce Millman of The Phoenix felt that the series was “a character study masquerading as a high-school drama.” Joy Press of The Village Voice saw the series as “a sharp teen noir in the making. Tinged with class resentment and nostalgia for Veronica’s lost innocence, this series pulses with promise.” Michael Abernethy of PopMatters said that “intrigue, drama, and humor, Veronica Mars is also a lesson book for the disenfranchised. Few TV series aim so high; even fewer succeed so well.” James Poniewozik of Time labeled it as one of the six best dramas on television. He praised Bell as “a captivating star,” and said that the series “uses its pulp premise to dramatize a universal teen experience: that growing up means sleuthing out the mystery of who you really are.” Kay McFadden of The Seattle Times called the series an update to the “classic California film noir.” She felt that Veronica Mars was the best new series on UPN, and that the title character was potentially “this season’s most interesting character creation.” McFadden described the series as “Alias in its attitude, Raymond Chandler in its writing and The O.C. in its class-consciousness.” Stephanie Zacharek of Salon.com praised the first season finale for being “just the sort of satisfying capper you look for in a series that, week after week, keeps you asking questions.”
Veronica Mars was also positively received by other writers. Joss Whedon, who made a guest appearance in the second season episode “Rat Saw God”, said that it was the “Best. Show. Ever. Seriously, I’ve never gotten more wrapped up in a show I wasn’t making, and maybe even more than those… These guys know what they’re doing on a level that intimidates me. It’s the Harry Potter of shows.” Kevin Smith, who guest starred in the episode “Driver Ed,” said that Veronica Mars was “hands-down, the best show on television right now, and proof that TV can be far better than cinema.” Stephen King described the series as “Nancy Drew meets Philip Marlowe, and the result is pure nitro. Why is Veronica Mars so good? It bears little resemblance to life as I know it, but I can’t take my eyes off the damn thing.” Ed Brubaker called it “the best mystery show ever made in America.”
This article uses material from the Veronica Mars article at Wikipedia.org and is licensed under the Creative Commons Attribution-Share Alike License.
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